The Zurich Film Festival is entering into a strategic partnership with TikTok for its 22nd edition, from September 24 to October 4. Via TikTok LIVE, two creators will provide live coverage from the Green Carpet and the fan zone. The goal is to reach younger target audiences and position the ZFF as a digital year-round brand. Last year, the festival already generated 12 million impressions via its own social media channels. The number of followers grew to more than 207,000 by July 2026. TikTok's influence on film discovery is significant: in 2025, users posted an average of 6.5 million film and TV-related posts per day.